PRODUCT STORY "Casablanca" first thought - of course- the movie: I listen to Ingrid Bergmann's 'Play it again Sam'... Today, Casablanca is the largest town of Morocco, located at the Atlantic Coast, an industrial hotspot and a vibrating harbor city. On the first view it has lost it's typical Moroccan flair... but when you walk beside the main streets and suddenly a door opens, you can dive in the Riads flair of a '1000 and one night' fairy tale... and maybe you can hear the sound of the piano in Rick's Cafe in the distance.